Feel free to feel good about the pieces you choose
Are you mindful of the environment and society but don’t have time to fact-check the pieces you like or discover brands you can trust?
We faced the same challenge, so we built a go-to platform where you can trust the ethics behind each piece you buy and focus entirely on finding the style you love.
How do we assess each item?
We assess each garment based on two key factors: Materials and Production Practices. On each product page, you’ll find a detailed evaluation under the ‘Ethics’ drop-down menu, explaining the specific material and production assessments for that item.
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Materials
We categorise materials based on their environmental impact, taking into account factors like renewability, biodegradability, and resource usage.
• Highly Sustainable:
Organic Cotton, Hemp, Tencel (Lyocell), Bamboo Lyocell, Cork, Recycled Polyester, Recycled Nylon, Recycled Wool, Organic Wool, Organic Linen, Pinatex, Apple Leather, Ramie, Seaweed Fabric (SeaCell), Econyl (Regenerated Nylon), Recycled Polyamide, Responsible Merino Wool, Recycled Acrylic, GOTS-Certified Organic Cotton.
• Moderately Sustainable:
Conventional Cotton, Silk (Peace/Ahimsa), Vegetable-Tanned Leather, Bamboo Rayon (if sustainably processed), Conventional Wool, Conventional Linen, Wool Blends, Alpaca Wool, Soy Fabric, Modal (if sustainably sourced), Recycled Elastane, Conventional Merino Wool, Recycled Elastane, Conventional Cotton Denim.
• Not Sustainable:
Virgin Polyester, Nylon, Acrylic, Chrome-Tanned Leather, Spandex (Elastane, Lycra), Poly-Cotton Blends, PVC (Polyvinyl Chloride), Viscose (Rayon, if not sustainably sourced), Acetate, Conventional Elastane.
Production Practices
We also evaluate how and where the garments are made, with an emphasis on labor conditions, environmental impact, and ethical practices.
• Highly Sustainable:
Fair Trade Certified, SA8000 Certification, WRAP Certification, Closed-Loop Production, Renewable Energy Usage, Zero Waste Manufacturing, Handmade/Artisanal Production, Made-to-Order Production, Ethical Production in the EU, Local Artisanal Production, Small-Scale Family-Owned Factories in Europe, Eco-Friendly Packaging (e.g., FSC®-certified).
• Moderately Sustainable:
Ethical production in countries with strong labour laws, factory audits by brands, eco-efficient processes, chemical management, medium-scale factories in Europe, Certified Factories in Developed Countries (e.g., Italy, Portugal), Non-certified production partners with strong ethical practices.
• Not Sustainable:
Conventional production in developing countries, high-impact manufacturing, mass production with significant waste, large-scale production with limited transparency.
Transparency is Key
We take transparency and accuracy in our evaluations very seriously. You can review each assessment in our assessment sheet, and if you spot any discrepancies or have questions, feel free to leave a comment. We’ll make sure to address it.
Your Feedback Matters
If you have suggestions to improve our sustainability standards, spot any inconsistencies, or know of a brand that aligns with our ethical guidelines, we encourage you to email us. We value your input and are always looking to refine and grow our standards for a more sustainable fashion industry.